At first glance, Jesse James is the consummate biker rebel. Tattoos, knives, goatee, black t-shirts and skulls all around him and his world help create that image. That image, in turn, reflects a mere fraction of the man that is West Coast Choppers. The rest of his life reflects his passion as an artist, his love for his children, and the success that naturally flows from a love of custom motorcycles, hard work and a job done well.
